I often see notices for workshops on alternative crops. A few times a month, the Sunday business section of the regional newspaper has short blurbs advertising a nearby learning opportunity for specialty crops. The farm publications that fill our mailbox also offer educational options for things other than the customary wheat, alfalfa, corn and cattle income.
But I think I've found the Mother Lode. So I am about to propose a new business plan to my farm partner. We should become a supplier for Nordstrom's. Yes, Nordstrom's department store could be the answer to a lagging farm economy.
Earlier this week, Nordstrom's got a lot of publicity for a pair of new men's jeans. Here's what they said about their fashion offering:
Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty.And they're only $425 a pair. What???!!!! $425 a pair for dirty-looking jeans? Yep. It's not a misprint.
|Randy's jeans - and this was after he'd used a stick and grass to remove some of the grime.|
Who knew those stained jeans and t-shirts were actually evidence of "some hard-working action" ... and not my ineptitude in the laundry department?
For that $425 hit to your wallet, the jeans are described as
- True to size.
- Comfortable through the seat and thigh.
- Classic straight cut from knee to ankle.
With a sharp intake of denim and breath, blue jeans in the ’70s tightened their hold on ’60s hippiedom to become the second skin of disco-dancing, high-living swingles of the Me Decade. Retooling the boxy Levi’s look into form-fitting pants with fancy stitching and big labels, designer-jeans makers pocketed nearly half a billion dollars in 1979. And on June 25 that year, the once-humble trousers received the cultural counterpart of being knighted: The New York Times proclaimed them a full-fledged phenomenon with the feature ”Status Jeans: Lucrative Craze.” Promising to make their wearers chic and sexy, designer jeans cost about $35, roughly twice the price of down-to-earth Levi’s.
From Entertainment Weekly
|1977-era ads found at the Target website.|
|I realize Target isn't Nordstrom's, but the pricing is still eye-opening!|
If that's not enough grunge, Nordstrom's can hook you up with a mud-look jean jacket, too.
Deep caked-on, baked-in muddy smears give you permission to get down and dirty from rodeo to grungy rock show in this cotton denim jacket that embodies rugged Americana, from its classic pockets to every crinkled and bleached accent."Dirty Jobs" host Mike Rowe posted about the fashion trend on his website, saying the Nordstrom's jeans were proof of "our country's war on work."
"They're a costume for wealthy people who see work as ironic — not iconic," Rowe wrote on Monday in a post titled, "Jeans made to look like you work hard so you don't have to."
So Nordstrom's: Are you ready for a shipment of some fine, Kansas organic matter? We are ready to deliver! Or if you want us to take some of your jeans and apply some "caked on, baked in, muddy smears," we can also oblige. We can even offer a small farm discount as a trade incentive.
And if you need a fragrance to go along with those designer duds, just say the word. We've got that covered, too!